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Jimmy Choo's Power Stylists Dinner

Le 16 mars 2017, 06:10 dans Humeurs 0

Inside Hollywood Reporter's and Jimmy Choo's Power Stylists Dinner with Justin Timberlake, Sarah Paulson, John Legend and More

Sarah Paulson let out a celebratory whoop when she learned that her stylist, Karla Welch, had landed the No. 1 spot on The Hollywood Reporter's annual ranking of Hollywood's 25 Most Powerful Stylists at an exclusive dinner hosted by THR and Jimmy Choo on Tuesday night at the new Italian eatery The Ponte in Los Angeles.

"I got so excited!" Paulson said of seeing Welch's top ranking. "This makes me so happy for her."

Welch was photographed for one of five covers for THR's annual stylists issue along with her clients Ruth Negga and Paulson (four other covers feature No. 21-ranked stylist Law Roach with clients Celine Dion and Zendaya; No. 6-ranked stylist Ilaria Urbinati with Tom Hiddleston; No. 7-ranked stylists Rob Zangardi and Mariel Haenn with clients Hailee Steinfeld and Lily Collins; and No. 3-ranked stylist Kate Young with client Michelle Williams), but the list itself remained under wraps until the dinner.

"It feels awesome!" Welch exclaimed of her No. 1 spot. "I like that I work with really talented women." The stylist spent the evening chatting with friends and another client, Busy Philipps (who wore a La Perla blazer, Carolina Herrera body suit, Givenchy pants and Adidas sneakers).

Welch said the stylish affair is one she looks forward to as she gets the opportunity to celebrate with her peers, including rising-star stylist "Erica [Cloud], who was my assistant and made the list — I'm so proud of her!"

The star-studded event, which honored the stylists whose work was rolled out on red carpets throughout awards season, brought out such stars as Justin Timberlake, John Legend, Dakota Johnson and Jonah Hill. Timberlake's date for the evening was power stylist Annie Psaltiras. "It's awesome working with Justin," she said of her longtime client. "It's very easy," Timberlake interjected, then quipped: "And, we always show up for free booze." Psaltiras, who picked out Timberlake's Tom Ford suit for the evening, raved, "I'm so happy he's here with me tonight; it really means a lot."

Said stylist Roach, who works with Zendaya and Celine Dion, of his cover debut, "I walked in and it was one of the first magazines on the bar as I passed and I literally gasped!"

Last year's No.1-ranked stylist Kate Young (No. 3) was excited to support both the new and seasoned talents who made the list. "While we were doing hair and makeup to come here, I had Dakota [Johnson]'s Met Ball sketches, and the thing I just love is the beauty of it all. I love clothes and the fanciness of the clothes that I get to work with and the way a sketch from the Met Ball comes all wrapped up — all that beauty — I love it."

Of her peers, Young added, "These people are really talented — I admire what they do, and it's an honor to be included."

Meanwhile, stylist Dave Thomas, who is behind La La Land and top music star John Legend's sleek looks, was thrilled to be a part of the list and the event: "I'm pretty low-key, but I really love doing what I do. I don't go out, but it feels amazing," Legend said of Thomas, with whom he's worked for nearly a decade: "Together we've established who I am when it comes to style and how I present myself — and Dave makes sure we execute it really well."

Said No. 10-ranked stylist Maeve Reilly (in David Koma) of client Hailey Baldwin, who wore a Sally Lapointe crop top and pants: "She hired me the day before the Oscars for a dress she needed the next day, and four days later we got on a plane and went to Paris Fashion Week. I've always had crazy first times with clients like that.... My first time with Janelle Monae she was on vocal rest and we couldn't talk to each other."

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How Fashion Nova Built An Entire Fashion Company Completely On Instagram

Le 14 mars 2017, 05:33 dans Humeurs 0

 

The photos are all over Instagram: Uniformly curvaceous women squeezed into tight, strategically ripped jeans, body-conscious velvet dresses, and lace-up bodysuits.

 

But the women — despite their resemblance to reality TV stars like Kylie Jenner — aren’t celebrities, for the most part. They’re influencers for Fashion Nova, a brand you’ve heard of, maybe even shopped, whose ground game is almost entirely focused on social media, rather than spreads in magazines or shelf space in boutiques.

 

The campaign seems to be working. In just three years, Fashion Nova has grown to a staff more than 600 people, who churn out up to 500 new clothing designs every week. Along the way the company has picked up 6.9 million Instagram followers and a stable of celebrity endorsers like Jenner and Amber Rose.

 

Or, put another way, as rapper and reality star Cardi B wrote in an Instagram post: “My shoes Balenciaga but my fit @fashionnova THOOO Duuuuhhhhhh.”

 

Fashion Nova says its bodycon brand has been built by obsessing over what people are wearing on social media, turning out affordable pieces inspired by the Instagram feeds of reality TV stars — often within days of the photos being posted.

 

“The concept is that the runways are dying,” Richard Saghian, its founder and CEO, told BuzzFeed News. “If you think about it, why did they have runways before? Because there was no internet. People are now looking at their feed for fashion inspiration more than they are the runways.”

 

A key part of Fashion Nova’s saturation of Instagram feeds across the country lies in its network of about 3,000 social media influencers — a constellation of fashion and lifestyle bloggers with tens of thousands of followers each, and sometimes hundreds of thousands.

 

Ivette Saucedo, a fashion blogger with more than 329,000 Instagram followers, has worked with Fashion Nova for two years. She told BuzzFeed News she was a fan of the brand before a representative reached out to her to model their clothes on her own profile.

 

“I love their clothes,” she said, adding that they are designed for “voluptuous” bodies like hers. “They’re great. They’re super trendy, not too expensive, and they’re good quality.”

 

Saucedo, along with four other social media influencers reached by BuzzFeed News, described her agreement with them as simple — a representative emails her about once a month to get her clothing order, she picks out anywhere from 10 to 15 items and then posts a picture to Instagram wearing the product. She said no money changes hands — just free clothes.

 

Each post includes a note encouraging followers to use the influencer’s discount code, which tracks their individual sales.

 

“My sales do well,” Jessika O’Neal, a beauty blogger with over 22,000 Instagram followers and Fashion Nova influencer for about a year and a half, told BuzzFeed News. “My audience is used to seeing Fashion Nova and trust that I wear them often and they always try to use my code.”

 

Rose Siard, a fashion blogger with more than 338,000 followers on Instagram, told BuzzFeed News that while she doesn’t make a commission on sales from her Fashion Nova code, she’s happy just getting a steady supply of free new clothes.

 

“All my followers use my codes constantly and say they have a great experience with Fashion Nova,” she said. “I don’t work with things that are going to cause any drama because that reflects back on me. I want everybody to have a good experience.”

 

Saghian says his company, based in Vernon, California, has grown its sales “exponentially” every year since it launched online in 2014 — although he declined to give specific financial or sales figures. While the brand doesn’t invest its time wooing elite tastemakers in the fashion media, it has its eyes squarely on the social web, updating its Instagram feeds every half hour and producing new designs at the pace of a scrolling mobile newsfeed.

 

“We launch 500 new styles a week,” said Saghian. “A lot of the big brands may bring 500 fresh styles in a year. But people don’t get tired of us.”

 

The numbers, at least on social, seem to bear that out. Fashion Nova is adding 500,000 new Instagram followers every month, and its “Curve” page, dedicated to plus sizes, has more than 217,000 followers. Its fans include celebrities like Blac Chyna, Cardi B and Lala Anthony, who have all been spotted wearing the brand’s jeans, which typically cost no more than $40.

 

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The Ephemeral Museum of Fashion

Le 10 mars 2017, 09:12 dans Humeurs 0

‘The Ephemeral Museum of Fashion’ Exhibit to Open During Pitti Uomo in June

Olivier Saillard

Pitti Immagine Discovery Foundation is gearing up to unveil “The Ephemeral Museum of Fashion,” an exhibition making its debut at Florence’s Palazzo Pitti during the 92nd edition of international men’s wear trade show Pitti Uomo, running June 13 to 16.

Curated by Parisian Musée Galliera director Olivier Saillard, the exhibition is part of a three-year program promoted by the Florentine Center for Italian Fashion and Gallerie degli Uffizi.

“The Ephemeral Museum of Fashion” will showcase selected pieces from the 19th and 20th centuries included in the archives of Florence’s Costume and Fashion Gallery.

“‘The Ephemeral Museum’ is an occasion, an opportunity to reinvent Palazzo Pitti’s Galleria del Costume e della Moda,” said Saillard, who recently curated the “Balenciaga: Working in Black” exhibition at the Musée Bourdelle in Paris. “On mannequins of wood and wax, or abandoned on armchairs and seats, suspended as soft sculptures, reclining like sleeping beauties, the garments are the shipwrecked waifs of a mysterious, fragile and caduceus museum. It will disappear in a few months, victim and witness to the passing of time. It is our hope that it may reborn in another time, another place, within the fickle walls of a museum, in the forgotten spaces of a building.”

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