Le 10 octobre 2016, 05:04 dans Humeurs • 0
Clothing retailer reveals the bizarre trends that are selling out after Fashion Month
While Fashion Month is synonymous with new trends, supermodels are no longer the only ones pushing products.
Bloggers and front-row VIPs are fast becoming the biggest fashion influencers around, putting them firmly at the helm of driving sales.
And from Susie Bubble to Bryanboy, the new purveyors of style need only step out in a product or post a snap to Instagram to send sales sky-rocketing.
So with Fashion Month finally over - four cities, 400 shows and 250,000 Instagram posts later - what are the latest trends we'll all be grappling to get our hands on?
Online clothing retailer Lyst researched the top five street style trends from the month to find out which styles are flying off the shelves.
'The analytics team at Lyst monitored real time search and sales figures globally, looking for spikes in consumer interest,' a spokesperson explained. 'The results prove that Fashion Week street style is king when it comes to driving sales.'
FEMAIL examines the five most popular styles reigning supreme this month.
They've been tipped as the next big thing in footwear but these eye-popping backless loafers, which come in an array of colours, are notoriously tricky to pull off.
Nevertheless, they are enjoying their moment in the spotlight after stylists Tanya Jones and Natasha Goldenberg, along with Vogue Japan's Carlotta Oddi, showcased theirs while rushing between shows.
Searches and sales of the shoes soared by around 30 per cent during Fashion Month, with a £380 style in garish gold selling out completely.
Once a tacky eighties staple beloved by the likes of Pat Butcher, velvet is enjoying something of a comeback.
Thanks to stylists Shea Marie and Liz Uy, and models Caroline Vreeland and Candela Novembre, the style saw a massive sales spike during Fashion Month - with searches up by 122 per cent and sales rocketing by 80 per cent.
A £27 orange velvet mini dress from Missguided completely sold out online, while designers such as Dries Van Noten and M Missoni also offer velvet products aplenty, from purple ankle boots to slacks.
The new it-bag from J.W. Anderson featuring a large metal ring - similar to a septum piercing - has been sweeping Instagram in recent weeks, with the likes of Olivia Palermo and blogger Susie Bubble leading the way.
The popular style has completely sold out in navy, with searches up by a staggering 300 per cent and a 76 per cent jump in sales.